Case Study: Target Football

Target Football is based in Toxteth, Liverpool, and runs sporting programmes and grassroots football across the city. It was set up in 2010 and currently has seven employed staff and about 15 volunteers. Volunteers are integral to Target Football’s continued success, ensuring football coaching and matches take place and pitches and grounds are maintained. It relies on the goodwill of volunteers, often parents of participants or previous players, to help run their football and other sporting events across the city. Recruiting and retaining the numbers of volunteers they require, however, can often be challenging.